Hi! I’m Abby Thompson.

Marketer. Writer. Strategist. Word Nerd. People Person.

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Marketer. Writer. Strategist. Word Nerd. People Person. 〰️

I partner with mission-driven teams, nonprofit organizations, and small businesses to write compelling copy, elevate brand messaging, craft audience-aligned content, identify differentiators, pitch & package offerings, and stand out from the crowd. 🚀 ❤️

Most days, you’ll find me…

  • Creating inbound content and writing website, blog, social, ad, deck, and email copy

  • Developing brand guidelines to craft key selling propositions and audience-aligned language for consistency across digital, experiential, and print mediums

  • Collaborating with sales and breaking down interdepartmental silos to improve selling systems, resulting in targeted enablement and journey-mapping strategies

  • Synthesizing technical selling propositions into memorable and conversion-boosting copy and effective campaigns

  • Writing LinkedIn content for founders/leaders to bolster subject matter expertise and win new business

  • Organizing online and in-person event strategies; driving attendance and following-up after the show is over

  • Assisting in-house teams with website build or redesign projects from site mapping and planning (ask me about my development, design, SEO, photography/videography partners!) to visitor conversion optimization

  • Helping young professionals chart meaningful career paths through coaching and mentorship

  • Curating and selling an affordable collection of secondhand & vintage goods while helping space makers reduce their dependency on fast furniture — check out my shop, House Cat Collection!

I bring 11+ years of experience in marketing, digital strategy, copywriting, content creation, business development, event management, and training.

My experience in the startup, technology, education, and agency sectors have informed my ability to quickly unlock key insights about target personas, launch & refine sustainable growth strategies, and write effective messaging across verticals.

I work 1:1 with entrepreneurs, founders, and business leaders to identify needs and pain points, craft and deploy solutions, and build bespoke pathways to success.

I operate as a single-owner LLC and take on contract, freelance, and sub-contracted projects on an ongoing basis.